MEDIA

When it comes to preserving your produce, Apeel has figured out a way to one-up Mother Nature.

Making positive lifestyle changes, like sticking to a healthy diet, is key in managing gout. Doing this can involve adding avocado to your diet.

The Guacapack Project aims to use renewable resources to develop a biodegradable packaging system that includes barrier labels and antioxidant additives from avocado waste to extend the food's shelf life by 15 percent.

Over the course of the year, we pay tribute to 35 living Vanguards and 12 departed heroes. This month’s featured Vanguard is Steve Barnard of Mission Produce.

it is possible to plant a tree of the world's tastiest, trendiest green fruit in your own backyard—as long as you live in the right climate. We're, of course, talking avocados.

Netherlands-based Nature’s Pride says it has installed the first operational avocado packing robot in the world.

Laredo has become an avocado city. Although the fruit isn’t grown here, several avocado suppliers such as West Pak and Mission Produce have their cold storage distribution centers in Laredo — a new niche in Laredo’s trade economy.

Bloggers, chefs, dietitians and other personalities have become valued communicators for the California avocado marketing program. They work with the California Avocado Commission consumer public relations programs, health and wellness initiatives, social media outreach, website content development and other marketing programs.

When planting a new tree, choose a site that has good drainage and plenty of sun. Avoid planting in a spot that is subject to strong winds. (Another lesson we learned the hard way.) Dig a hole that is twice the diameter and not quite as deep as the nursery container – the root ball should be just about one inch above the soil level. If the tree sits below the soil level, it can be subject to rot and if it sits too high, the roots can become exposed and dry out. Most of the avocado’s root system is within 6 inches of the soil surface, so heavy mulching is essential for keeping moisture levels constant. Apply mulch in a 3-foot radius around the trunk, but don’t allow the mulch to contact the trunk since this can encourage fungal growth.

Annabel Könst and Tom Verbakel of Nature's Pride, in the Netherlands, about developments in the avocado market:

Avocado consumption insights from Mission Produce, Inc., the world leader in sourcing, producing, and distributing fresh Hass avocados, shows that 100 million Americans are expected to celebrate Cinco de Mayo this year.1 Additionally, up to 70 million pounds of avocados are expected to be consumed.2

The California Avocado is a native American plant with a long, distinguished history. Today, the most popular variety is the Hass. The mother tree of all Hass Avocados was born in a backyard in La Habra Heights, California.

As California avocado growers begin harvesting fruit, in-store and digital promotions by retail chains generate excitement among consumers that boost spring sales volume and build a powerful momentum to help move a higher volume of fruit during the peak season.

A new campaign from MullenLowe LA raises awareness about California avocados

Mission Produce, Inc., (“Mission”) the world’s most advanced avocado network, announced today it is establishing operations in South Africa in partnership with ZZ2 and Core Fruit.